Luc started his company from his garage in the mid-nineties with one truck. Luc would buy one four kilogram bag of frozen meat, repackage it into two kilogram bags, sell them door to door and use the revenue to buy more meat.

Door step by doorstep, Luc's built Gourmet Secrets into a take off success story. Today he's doing nearly 4 million in business annually and has a fleet of salespeople representing his company.

The total retail market for all ready-made dinners and entrees was approximately $860 million in 2000.

There's a big market out there for high quality frozen food, but the customers need to trust that the food items are indeed high quality. The supplier and the sales people are critical to this trust factor.

Direct selling in Canada generated an estimated $1.3 billion in sales in 2002.

Luc works very hard to motivate and support his team. They also have a lot of sales promotions, such as entering customer names for a monthly draw. Luc sells his high quality goods on consignment to his salespeople, who market it door to door to customers.