Lucie Létourneau first heard about hemp during related regulation changes in the 1990s. Soon after, Canolio Inc was born.

Lucie started making soaps and skin-care products in her kitchen. She has since expanded across Canada and into Europe.

Hemp is from the same family as cannabis, but it has a weaker level of THC, so it doesn't possess the same euphoric effects.

Hemp has been used for centuries to create a range of natural products, but the general public still knows little of its potential and benefits.

Gradually however, it has been resurfacing on the market, in particular due to its environmentally friendly attributes.

Hemp can be harvested up to three times a year. But anyone wishing to grow it must conform to strict guidelines before they're granted an operating permit.

Lucie works closely with a Quebec Hemp farmer, who ensures the highest quality hemp seed. Canolio contracts out most of their product production to certified laboratories. They also have sales representatives who ensure the products reach the store shelves.

Lucie has no doubts as to the durability of hemp fiber. During the harvesting of the first crop in 1999, the combine overheated trying to process the hardy plants. Subsequent to her first crop, Lucie has added nutritional products to her skincare line under the term Nutraceutical. This refers to a health food which is nutritionally balanced, high in dietary fiber and low in fat.

Lucie says that if the company continues to do well, she'll be able to hold business meetings someplace warmer than Montreal.