Stay-at-home mom turned entrepreneur Michelle Pammenter started her company after designing a blankie for her baby. That was the first of many products for JellyBean Garment Company Limited and the beginning of distribution across Canada and into the US.

A year after she started, Michelle bought out her main competitor in BC. This expanded her client base, added 2 existing products to the line and substantially increased market share, putting JellyBean on a fast track to growth.

Before Michelle started her company, she worked in the computer sales industry but had no real business experience. She's learned through her mistakes, and like many entrepreneurs, paid for her lessons on more than one occasion.

That experience has enabled Michelle to fine tune her expectations of suppliers and employees alike. And there's a system for everything. In addition to local manufacturers, some of JellyBean's product is made in China. It's less expensive, but involves big risk because you don't know your supplier, you have to pay up front without a guarantee of delivery or quality, and there are large shipping costs. So far however, the outcome has exceeded her expectations.

Michelle works long hours, but enjoys spending time with her two young children, biking, and going out with friends.