Our take off segment features Mark Zeabin, a young entrepreneur who garnered a great deal media attention with his "casket furniture."

The concept is to use your coffin as a couch, maybe as a bookshelf, then get buried or cremated in it when you die.

While this casket furniture aspect of MHP's business is great promotion, the majority of the company revenue is derived from the more typical items (and their use) associated with funerals.

When Mark first started, he'd have his dad pretend to be the owner to avoid skepticism with the funeral home directors, because he was so young. Nowadays they know Mark by name.

On average, Canadians spend $7,000 to $10,000 on a funeral. This includes the cost of cemetary plots or cremation services.

MHP's market is all over North America, so Mark tries to arrange backload shipping, cutting deals with US truck drivers who'll take a little gas money rather than go back empty. However, Mark is careful about his shipping activities. In the early days, he nearly quit after having to borrow money to pay for several expensive items smashed by a low-budget shipper that went bankrupt. Mark had to borrow the money to pay for the damage, but learned a valuable lesson from the experience.

Renting a casket for a funeral service can easily cost $1500.

At 21, life wasn't quite so rosy for Mark. In a four month period, he had an accident at work, crashed his car and his grandmother died. He decided to quit his furniture making job and used the insurance money from the auto accident to buy the tools to make a coffin for his grandma's funeral, which was the start of everything.

Mark regularly gets fan mail from Goths and vampires, along with standing invites for dinner in most cities across North America.