When Cynthia Hellesoe first thought of her idea for the Self Esteem Game, she hesitated for a moment then realized it was a perfect fit for everything she'd been doing up to that point in her life.

Cynthia built on her own personal experience as a child, her university education and her role as a mother to create a game that would appeal to kids and educators alike.

Getting the Esteem Game accepted in school is a real complement to the game and to Cynthia's ability to work with educators using the resource. It is a time consuming process but one that offers real dividends in the long run.

While she has managed so far to service the demand for the game by producing it in small runs, a large order would certainly put pressure on her suppliers. An ideal balance , of course, is keeping sales safely ahead of production.

There's always a learning curve when starting a business. Usually, you're competing with a lot of other players with much more experience.

Cynthia has made all the right moves so far and is relying on a well thought out game plan to see her through the next phase of business.