ROCKET FUEL - LED (30 second commercial)

Rocket Fuel - LED (Local Economic Development) is designed to provide a comprehensive overview of how, why, and where you can enhance your local economy. The course provides brief glimpses of the approaches, processes, strategies, and tools that can be used to analyze and stimulate your local economy.

The overriding point of view of this program is that enhancing your local economy requires an "entrepreneurial" approach. This means successful participants will need to show the same "get up and go" and perseverance of an entrepreneur and that your activities will need to be "sustainable" over the longer term.

While this course is useful to communities of all sizes, it does focus more on addressing the challenges faced by medium (less than 50,000 population) and small communities outside the immediate shadow of larger cities.

A number of sample cases and tools are provided to help learners become familiar with how to start analyzing their local economy and how to implement the strategies they plan. However, the course does not presume to offer a complete resource for this purpose. Local economic interventions are very in-depth processes that require facilitation, expertise, time, and a great deal of input and hard work.

Ideally, by completing this course and the exercises within it, you will generate economic development information about your community and will have enough knowledge to start the process of enhancing your local economy.

*Three-month course subscriptions will be available soon.



Rocket Fuel - LED (Local Economic Development) is divided into eight learning modules.
TABLE of CONTENTS

Module 1 - Introduction to Local Economy
1.1 Introduction
1.2 What is a "Local Economy?"
1.3 Why Intervene in your Local Economy?
1.4 Sectors
1.5 Key Ingredients of LED
Module 1 - Quiz
Interactive Scenario

SAMPLE VIDEO CLIP

Module 2 - Analyzing the Local Economy: Deciding where to Intervene
2.1 Introduction
2.2 Community Profile - Demographics
2.3 Sector SWOT Analyses
2.4 Industry and Product Analysis
2.5 Economic Base Model and Employment Multipliers
2.6 Location Quotient, Shift Share and Cluster Analysis
2.7 Asset Mapping
2.8 Business Vitality Index
Module 2 - Quiz
Interactive Scenario

SAMPLE VIDEO CLIP

Module 3 - Intervention Approaches - Local Economic Development
3.1 Introduction
3.2 Building Infrastructure
3.3 Recruit Business, Entrepreneurs, and Labour
3.4 Business Retention and Expansion (BR & E)
3.5 Entrepreneurial Training
Module 3 - Quiz
Interactive Scenario

SAMPLE VIDEO CLIP

Module 4 - Intervention Approaches - Community Economic Development
4.1 Introduction
4.2 Community Development
4.3 Developing Community-based Economic Development Organizations
4.4 Developing Ventures
Module 4 - Quiz
Interactive Scenario

SAMPLE VIDEO CLIP

Module 5 - Broad Intervention Strategies
5.1 Introduction
5.2 Stop Leakage
5.3 Enhance Existing Businesses
5.4 Creating New Enterprises
5.5 Business Recruitment
5.6 Broaden Organizational Capacity
Module 5 - Quiz
Interactive Scenario

SAMPLE VIDEO CLIP

Module 6 - Specific Enhancement Strategies
6.1 Introduction
6.2 Common - LED & CED Strategies
6.3 LED Strategies
6.4 CED Strategies
Module 6 - Quiz
Interactive Scenario

SAMPLE VIDEO CLIP

Module 7 - Tools - Examples
7.1 Introduction
7.2 Strategic Planning
7.3 Community Marketing
7.4 Mentorship Programs
7.5 Venture Development Funnel
7.6 Community Loan Funds
7.7 Social Enterprises
7.8 Leadership Development
7.9 The Community-based Organization Self-Assessment Checklist
Module 7 - Quiz
Interactive Scenario

SAMPLE VIDEO CLIP

Module 8 - Synthesis and Application
8.1 Introduction
8.2 Entrepreneurial Communities and Leaders
8.3 Case Study: Brighten
8.4 Brighten Case Study Exercise - Questions
8.5 Brighten Case Study Exercise - Answers

SAMPLE VIDEO CLIP
*Three-month course subscriptions will be available soon.


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