the co-founder of Passion Inc. with my brother
Mark. We specialize in the youth market
and we build multi-application systems for
school boards. Today our headquarters are
based out of Toronto, Canada, and we're
the market leaders in our industry.
1998, there were no websites that students
could visit to look for jobs, and you'd
look in the Toronto Star, Globe and Mail,
and there were only jobs for people with
3-5 years experience. And we had the idea:
what about a magazine that could help students
find jobs. Four months later, we launched
Job Postings, from the idea to the issue
on university and college campuses. At one
point we had 8 other magazines in the marketplace.
Today there's only two left, and we're one
women work over half an hour more every
day than men - 8.9 hours versus 8.3 hours.
is one of Canada's largest student job sites.
It complements the magazine.
We're getting over 50,000 students a month
coming to our site to look for jobs.
attributes that make job postings magazine
unique is we're currently the only magazine
on campus that's audited by a third party.
That's important to our customers because
then they know for sure how many magazines
were printed. So instead of me saying "I
am printing X thousand." We got someone
else proving it for us, and that's important
to an advertiser.
you arrive more than five minutes early
for an interview you will appear to be too
eager and amateurish.
we started the company there wasn't, in
our opinion, any effective ways for companies
to reach students on campus. So we had the
idea: what about a calendar that could help
companies reach the student market. So we
designed a product that was dry erase, double-sided
full-colour calendar that was extremely
functional. We customized every calendar
to the school and either gave them a box
where they could put their own phone numbers
in, or we put them in for them, and that
was our formula.”