the president and founder of thedog8it!
Inc. The company manufactures premium dog
cookies. The business started in my kitchen,
in the summer of 2001. It eventually took
over the entire house, and this is our second
year in our full commercial production facility
where we have 3,200 square feet and a dedicated
staff in production.
I became interested in companion animal
food when my own dogs were poisoned by contaminated
food back in the mid 90s and I started making
all of my own home-made dog food. And I
loved baking and I felt passionate about
dogs, so I started seeing if there was a
market out there for the cookies that I
was making for my own dogs.
domestic dog dates back more than 12,000
are available in every province in Canada,
including the North West Territories. We’ve
started exporting to the United States.
In November of 2004, Amazon.com started
selling our products all over the continental
does not regulate pet food. The reason we
are regulated in Canada is because one of
the conditions that USDA puts on our import
permits is that we must have a veterinarian
come in to inspect us to issue our export
permits. So we’ve gone from being
not regulated at all to being the most highly
regulated food item going into the United
69% of dog owners buy Christmas gifts for
it or not, one of my biggest single expenses
is my product liability insurance, because
of our U.S. exposure. For every dollar it
costs us in Canada, that same coverage for
the U.S. costs us $8.
came to me. We were attending and exhibiting
in the Canadian pavilion in the New York
Fancy Foods Show, and their people came
by, saw our product, loved it, thought it
was suitable for Amazon and started selling