co-owner of the store StudentComputers.ca.
We started with the goal to focus on students.
Being students just before we started, both
myself and my business partner Zack, we
realized that nobody took the time or the
energy to focus solely on students. But
we didn’t want to sell ourselves short,
so we also encompassed price sensitive consumers.
And by doing that, we’ve found that
they are many clients ranging from business
to home to students, so we’ve encompassed
the whole demographic as far as the market’s
Steve Jobs is the lowest paid CEO with a
salary of only $1 a year.
went from just over $30,000 in sales in
our first year, with maybe $5,000 of inventory
and two staff, to being a store that has
over $100,000 worth of inventory, and sales
that are in excess of a million dollars.
have a web site and because of it we’ve
had sales as far away as Dubai in the United
Arab Emirates. So we’ve had some really
good success with our web store, but its
function more is as a business card and
as an information brochure or a catalogue
to a lot of our customers. We get approximately
1,500-2,000 hits a month, so that’s
really good traffic and we try to take advantage
of that by having monthly specials and so
earliest computers were huge machines, many
as long as football fields.
people work for us and having people depend
on us has been a really big challenge. We’re
here right out of school and now all of
a sudden we’re the bankroll for 7-8
guys, and if we don’t do our work,
they don’t get paid. And if they don’t
get paid, they don’t eat. So those
are some pretty harsh things to have come
down on your shoulders all of a sudden.”