the owner of Cold Surf Co., we manufacture
surf accessories. We're based in Tofino
on the west coast where we water test our
gear daily and we've been in business for
just under a year now.
average surfboard in the early 60’s
weighed 110 pounds.
first time that I thought about starting
a surf business was a couple years ago.
I was working in landscaping during the
summer, and I had a lot of time to surf
and hang out. That's when my husband Darcy
and I were looking at leashes and he said:
“Don't you think this is something
you could make?” And from there it
just kind of started.
why not? I'd love to have my own business,
I'd love to be my own boss, I want to make
my own schedule, and what better than having
a surf related business. Other people did
it before, so just give it a try.
think what we have going for us is just
that we're sitting right in the middle of
the number one surf destination in Canada,
we're in Tofino, we're on the beach. We're
constantly trying to improve the quality
of the product. I get feedback from my friends.I
have team riders that get free product,
and they go and test it and give me feedback.
A big part of the company here is that we're
living the whole thing.
We test the product ourselves, pretty much
daily. It's really made by surfers for surfers.
We know it works.
men have surfed waves over 50 feet than
have traveled into space, climbed the highest
mountains or explored the deepest seas.
of mouth is definitely a big part of the
advertising for us. So going to the beach
and just showing the stuff. There's so many
people there and they see it and they're
“where did you get this board bag
from?” Well I made it. "What,
you make board bags? Well I want to get
one!" That's how you kind of win customers.”