the founder and president of Web Mystery
Shoppers Inc, we are based in Edmonton,
Alberta and the company was founded in 2001.
At the time, I was living in Toronto, I
had 2 young children, I didn’t have
a car, and I thought it would be great if
I could buy their stuff online.
then I started trying to do it and I found
it’s just so much more difficult than
it would be to even hop on the subway and
go to a store. And I thought, that can’t
continue, this has to be fixed.
goal was to create something really neat
that helps people. So what we’ve done
is we’ve assembled a panel of about
50,000 mystery shoppers throughout North
America, and a few in Europe and elsewhere.
we will send a large group of these people
to a client’s website to give them
detailed feedback every step of the way
about what they’re experiencing. What
frustrations they were hitting as they try
and shop at that web site.
was the second country in the world to connect
to the Internet.
I had thought it was going to be for small
businesses. What I discovered right at the
beginning was big companies, huge companies
needed this help too, and they had budgets
to pay for it.
clients now include some of the largest
banks in the world, as well as many travel
organizations and other types of companies.
27% of companies say that they have fired
employees for misuse of Internet connections.
travel industry has just exploded online
and financial institutions can save so much
money if people will do their transactions
online instead of in the branch. So it’s
all about usability.
we’re trying to do is really try and
help the owner of the website figure out
how to make it easier to use.”