| I’m
the owner of MJAnne couture, which is a
clothing company based in Winnipeg, Manitoba.
What convinced me that I could be a designer
and actually sell clothes and be successful
is probably after the first Fringe Festival.
I sold out I think 50% in the first three
days. And that for me, for a student that
just started designing, it was the best
feeling. So I thought that could be something
I could build my life around and keep doing.
I
design women’s clothing line. I have
one line right now that I’m going
to be distributing, it’s called a
Hug Me line. In the Hug Me line I have the
yoga collection, the woman’s collection,
and then I have the maternity collection.
Most
fashion businesses make their money from
basics - not their high end collections.
I’m
a strong believer in comfort and comfort
is always in style. It’s the style
that can be used in different scenarios.
You
can use it either walking to a store, shopping
in the store or even going clubbing. It’s
very versatile.

|
A
big surprise for me in this company is that
I have to spend so much time in the management
part, and I spend less time in the design
part.
If
I’m in the field of design I want
to do that, but the key to success for a
business is to know how to manage it properly.
Cotton farmers in the 30's lobbied against
hemp farmers - one of the reasons marijuana
is illegal today.
Some
of my future plans are to distribute my
line of clothing throughout Canada. I also
think of expanding my lines, doing some
new collections, even high end collections.

I
personally don’t think I would have
a store because I think I have enough going
on right now. But it’d be great to
see a MJAnne couture store somewhere.”
|