partner Douglas Wright and I are the owners
of Tlaook Cultural Adventures. It's a traditional
dugout canoes tours that we do. Our tours
are educational, it’s kind of in the
eco-tourism of Tofino, BC and we probably
take out over 1,000 guests a year.
from Tla-o-qui-aht First Nations. I come
from a family that has been making canoes
for hundreds of generations. You can go
anywhere, you can sail on the open ocean,
they're made for this place.
word 'canoe' originated from the word 'kenu'
- meaning dugout.
one of the only companies that really focus
on cultural knowledge and having a cultural
tour of the area. Every trip is different
and we try to tailor it to the people and
what their interests are. Some people come
out and they just want to paddle and look
at the scenery.
people come out and want to learn all about
native spirituality, and some people want
to learn all about politics and treaties
that's going on.
think one of the more unique aspects of
our business is probably the family history
part of it, because really, all the things
we speak about on the trips and the vessel
that we're in is passed down from my family:
all the stories, the histories, building
was the perfect choice to build canoes because
it was lightweight, smooth, waterproof and
is very much a tourist destination, and
we are most busy July-August and that used
to be our tourist season, but then it stretched
from June to September, and now it's almost
word of mouth locally is probably the most
important kind of marketing that we have.
We also do a lot of internet marketing.
We spend a fair amount of time submitting
our site to different search engines, and
we also directly email people and market
to businesses, corporate retreats and what