Weekly Bean is an entertainment and community
events paper. It got started 5 or 6 years
ago in Kindersley, and we’ve expanded
now and we’re in three other centres
in the province of Saskatchewan. You’ll
find the weekly bean in just about every
business in the area.
during a meal reduces blood sugar level.
have huge support, and in a community of
4,500 people, to have out of maybe 250 businesses
in the community, to have 130 of them advertising
with you at any one time, I feel very, very
the weekly bean you’re going to see
top 10 lists, humorous top ten lists, you’re
going to see trivia. a kids’ corner
that we write and it focuses on kids’.
We want kids to be able to read it, grandmas
to be able to read it and offend no one
and still have a good time and inform the
had lots of people come to me, “Harland,
you need to be more newsy”. Well,
I don’t think I do, I don’t
want to tell the news, there’s lots
of places to get the news…
is successful to me is entertaining people,
making them laugh. They read it, they tell
the jokes, they yell at me down the street,
“boy I enjoyed that joke that you
had in that Bean last week”, so I
know that it’s working.
advertising, or selling anything, is more
about relationships then content theirs
so many ways that you can promote your business.
My philosophy about that is I got to be
the first guy in the door.
average, magazine readers demonstrate twice
the ad receptivity as the general population.
I feel the most comfortable is when I am
out talking to business owners and I don’t
mail out my invoices to my customers. I
walk my invoices into every door, and I
get a chance to ask them “are you
happy with everything, is everything going