sister and I own sweet LeiLani cosmetics
that retails in drugstores throughout BC
and Alberta. 18 years ago I was trained
in LA as a special effects makeup artist,
beauty, TV and film. I
am also a certified paramedical makeup artist
and work closely with the Vancouver burn
unit, with surgeons and dermatologists helping
patients cover mild to severe skin conditions.
company evolved from the Studio Cover Stick
that we developed to cover burns and scars
but because of the versatility of it we
found that women wanted to use it for everyday
under their eyes or over blemishes.
Romans and ancient Egyptians used cosmetics
line now includes lipsticks, mascaras, foundations,
press powders and other make up. We only
use the finest raw ingredients possible.
We stay away from all the synthetic fillers,
mineral oils and petroleum based ingredients.
And our products are all fragrance free.
started a program called “Face the
Future” because under that umbrella,
we wanted to volunteer our time and also
15% of sales of the Studio Cover Stick that
I was using to cover their burns and scars
back to Vancouver’s burn unit.
average woman 'eats' 4 to 10 pounds of lipstick
in her lifetime.
in an industry that’s so competitive
and you have to tell the retailers why the
new kid on the block… How you’re
going to outsell them and why you should
be given shelf space.
they want history, they want to know: “So
what are you doing in these stores and those
stores?” If your company does not
succeed, they don’t look good to their
bosses. You have to know your product inside
and out, and they have to believe in you
as a company.”