| “I’m
the owner of The Bottle Houses on Prince
Edward Island. This business was founded
by my father 25 years ago. And in the course
of those years the business has grown, and
it has far more visitors than when it started.

It
started after I sent my father a postcard
from an attraction I had visited on Vancouver
Island. He liked it a lot and he said, “If
they can do that over there, I can do it
over here.”
At
that time, there was no recycling in our
region, except for “soft liquor”
bottles and beer bottles. Every week my
father took his old truck around the community,
and picked up bottles from dance clubs and
restaurants.
70%
of consumers believe that glass packaging
suggests quality.
Then
people heard about his project, so they
started bringing in their own bottles. When
my father passed away, my mother was also
quite elderly at that time, so I bought
the business from her.
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The
Bottle Houses are three houses built out
of recycled bottles. Between 25 and 30 thousand
were cemented together to create 3 buildings.
The tourist route passes right in front
of the houses.
Glass
is 100% recyclable and can be endlessly
recycled with no loss in quality.
What
makes my business unique is that my father
built something beautiful out of something
that was bound for the garbage dump.
We
have an average of 12,000 visitors who come
by during the summer. People from Quebec
represent about 30% of our market. The Atlantic
provinces are next with 20, 25%. New England
in the US would be our other principal market.

To
make sure people know the attraction exists,
each year I take out ads in the provincial
visitors’ guide. I’ve also been
noticed by different media outlets over
the years. The houses have been in publications
like Ripley’s Believe it or Not. They
are also in a book called A Thousand Places
to See Before You Die. These are all forms
of advertising I could never buy.”
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